Entertainment System

Beats Audio Kicks 2016 VW Polo and Up!

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The Polo beats’ sound sums up the overall concept: with a 300 watt premium sound system mixed by the US audio specialist BeatsAudioTM, this new special model is now making some noise in the small car segment.

The new model is currently on sale in Europe.  Look for it soon in the US, as the

Polo beats now comes with a new sound experience as standard. The 300 watt 8-channel amplifier in the premium sound system is equipped with a digital signal processor (DSP). Seven high-end loudspeakers distributed around the vehicle interior provide the system’s crystal-clear sound: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones. Whether it’s hip-hop, heavy metal, rock, pop or electronic music – the new Polo beats lets you literally feel the music.

The exterior of the Polo beats stands out within the Polo family, due in particular to the new 16-inch “syenite” alloy wheels in black or white with high-sheen surface, coloured door mirrors, decorative side film and a glossy black radiator grille. The interior features sports seats and door trim panels in the “beats” design, coloured seat belts and a leather steering wheel. The model is available from € 15,975.

The Polo beats is pioneering an unmistakable trend, because soon more sound sensations will be rolling through the small car segment: the new up! beats will be available from early summer onwards.

The American audio specialist Beats Electronics – founded in 2008 by Dr. Dre and Jimmy Iovine – became a brand icon of the music scene mainly due to their stylish studio headphones. Meanwhile, the California-based company has significantly expanded its product range with wireless and wired active speakers and earphones.

The Polo Beats is the second VW compact with the Beats sound.  VW introduced the Up! Beats model at the 2016 Geneva Motor Show.  The Up! and the electrified E-Up! are VW’s new city cars, small like a Honda Fit, Mini, or Fiat 500.

Courtesy of VW Global Media


This article is part of “The Feed”, a special AutoTech.Today section featuring automotive technology news directly from their sources.

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