“Book” Subscription Program from Cadillac the is Easiest Way to Stay in the Newest Caddy of Your Choice
Cadillac’s new Book subscription program is the newest way to connect people to new cars, technology and safety features–without the hassle of buying a car.
I know what you’re saying to yourselves right now….
Here’s how it works. Pay $1500 per month and you can drive any member of Caddy’s current vehicle lineup–current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. You can keep the cars as long as you subscribe. Or switch, at no additional fee, up to 18 times in a 12-month period. So you can Escalade in the winter and CT6 in the summer. The monthly cost includes taxes, title/registration, insurance and maintenance. No mileage caps. Cancel anytime, at least 3 days before the beginning of the next billing period.
For car tech junkies, albeit the well-heeled ones, this is a great way to drive American (these are the Days of Trump) and keep up with the newest toys. In general, people who buy cars outright usually fall 5-10 years behind on new technology, safety and onboard entertainment improvements. People who lease fall 3-4 years behind, depending on the lease term. The Book program means you have the best that Caddy offers, up and down the line. The Platinum line, at that. From Cadillac:
“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.
BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.
Book starts in the New York metro area, and will expand nationwide.